Skip to content


Your cart is empty


Bailgate Lincoln


Founder of and the ultimate self-care queen, Suzie is our ‘boss lady’. A few words to describe the Queen of SELF would be dynamic, driven, kind, fun, generous, tasteful, inspirational, creative and smart. Plus, beyond all else she cares about everything and everyone in her life. Suzie is quite simply cherished by all those blessed to know her. You can find Suzie in our Woodhall Spa, Lincoln, and Harrogate boutiques.

shop suzie's pick


Boutique Assistant & Stylist. Jo is a beautiful, kind and gentle lady and was the very first person to join the SELF family when we opened our Woodhall Spa boutique back in August 2021. She’s an incredibly special person and friend. Opening Woodhall with Jo will be a day that we will never forget. She always has a smile on her face and we all love her.

shop JO's pick
Woodhall Spa
Woodhall Spa


Boutique Assistant & Stylist. Odette was the second person to join the Woodhall Spa dream team and very quickly she became a truly valued member of the team and a friend. She’s so supportive, caring, thoughtful and always goes the extra mile to help customers and her fellow team members. She’s also partial to a star bar!

shop Odette's pick


Boutique Assistant & Stylist. Marie, our pocket rocket, can be be found at times flying around all of our boutiques! She is incredibly knowledgable, kind, witty, fiercely loyal, thoughtful, hilariously funny and quite honestly SELF wouldn’t feel or be the same without her. Marie will always strive to go above and beyond for her fellow team members and customers and that’s why we love her so much.

shop Marie's pick
Bailgate Lincoln
Woodhall Spa


Boutique Assistant & Stylist. Debbie is the epitome of SELF and works in our Bailgate boutique. She has a calming influence on us all, she’s kind, thoughtful, has a great sense of humour and a laugh that is quite honestly just infectious.

shop DEBBIE's pick


Boutique Assistant & Stylist. Anni is our resident Bailgate boutique Sunday girl. She is colourful in every way and has a zest for life! She is full of personality and a joy to be around. We love her to bits.

shop ANNI's pick
Bailgate Lincoln
Woodhall Spa


Boutique Assistant & Stylist. Alison works in our Bailgate boutique and was a customer before she joined the SELF family. Ali is so thoughtful, a great friend and someone that cares so much about others. She is always so genuinely interested in others. She’s a beautiful and special lady inside and out.

shop ALI's pick


Boutique Assistant & Stylist. Susannah works in our Bailgate boutique and is a class act! She is kind, funny and a real team player. Partial to a game of tennis and crafting and she also makes a mean cappuccino.

shop SUSANNAH's pick
Bailgate Lincoln
Woodhall Spa


Boutique Assistant & Stylist. Claire recently joined the Bailgate boutique and she brings with her a wealth of retail experience. Queen of merchandising, she has an eye for detail and is an all round lovely lady. We are thrilled to have her as part of the SELF family.

shop CLAIRE's pick


Boutique Assistant & Stylist. Sophie is full of personality, always strives to do a great job, and absolutely loves everything about retail, particularly clothes. She's our smiley, chatty, friendly, cat-loving, thoughtful, full of life Harrogate newbie, and we love her already. Sophie is just an absolute joy and good fun to be around and is our ultimate Queen of Clean!

shop SOPHIES's pick
Woodhall Spa
Woodhall Spa


Personal Assistant & Content Creator. Charlotte has been working with SELF in different guises since day one back in September 2019 when we launched our first ever gift box. Charlotte is full of life, creative, kind, a perfectionist and quite simply on it! She is a joy to work with, we all love her and she brings so much energy to our SELF family.

shop CHARLOTTE's pick


Freelance Product Photographer. An incredibly talented lady who is an absolute wizard behind the lens.

shop Georgia's pick
Bailgate Lincoln
Bailgate Lincoln


Website Designer, Consultant and Support.

I love working alongside Suzie and the whole vibe of fits in perfectly with the way I work and how I like to prioritise self care and wellbeing. The gorgeous products at are ideal for gifting as well as a little treat from me, to me! 

shop lisa's pick


Chief PJ Wearer & Dinosaur Lover.

shop Williams's pick
Woodhall Spa
Woodhall Spa


Chief Tutu Dress Wearer & Floral Accessory Lover.

shop Florence's pick