Introducing Little SELF… A dedicated children and family lifestyle boutique, perfect for gifting!

Think of Little SELF as your ultimate one stop shop for baby and children’s clothing, accessories, and shoes, new mum and baby gifts, family and parenting collections, and children’s party accessories and bags.

Our Little SELF boutique is located in the beautiful town of Woodhall Spa, meaning Woodhall now has a bigger SELF shop AND a separate Little SELF shop. It has always been a dream of mine to have both brands sat on the same independent high street, so this feels like a true ‘pinch me’ moment.

“When I first launched SELF back in 2020, I always had the idea that we would one day launch Little SELF. Being a mum of two beautiful young children myself, I always wanted Little SELF as part of the SELF brand and now here we are - all these years later!”
- Suzie, Owner & Founder of SELF & Little SELF

Our new Little SELF boutique has been carefully curated in exactly the way you know and love
SELF, and we are just SO excited to now be able to welcome you all into our Little SELF store.