Bailgate Lincoln store

The SELF Lifestyle Boutique has two gorgeous locations. One in the beautiful spa town of Woodhall Spa, Lincolnshire and another on the iconic bailgate in Lincoln. Both home to many fantastic independent shops including a book shops, home interiors shops, a vegan pantry, cafes, delis, restaurants, bars and hotels. You’re sure to find a unique gift, a great coffee & cake, something beautiful for your home & a great brunch or afternoon tea all before heading home.

Since launching online in September 2020, SELF has become the online shopping destination for celebrating life’s simple pleasures with a vision to promote the importance of self care, empowerment, love and friendship through its range of thoughtfully curated gift boxes, independently sourced clothing, homeware, accessories & gifts.

'Opening the first SELF boutique is literally a dream come true. Creating a beautiful and inviting space where you don’t quite know where to look first was the aim whilst also ensuring that the boutique became an extension of the website that truly captured the brand and all it stands for.

It was important to me that whatever could be purchased in store could also be purchased online, giving all of the loyal online customers, who have supported me from the beginning, the chance to shop from the comfort of their own homes no matter where they are in the country!

I am extremely passionate about creating a unique, personable and enjoyable shopping experience for my customers, with the ultimate aim for people to leave the boutique with a smile on their face, knowing they’ve found something special and hopefully had a memorable experience at SELF.'

Suzie, Founder of 

3 The Broadway, Woodhall Spa, LN10 6ST

Monday - Saturday 10am - 4pm
Sunday 10am - 4pm

19 & 19a Bailgate, Lincoln, LN1 3AN

Monday - Saturday 10am - 5pm
Sunday 11am - 5pm